Volkswagen is on a mission to dominate the electric vehicle (EV) market by creating an affordable “people’s car,” reminiscent of its iconic Beetle and Golf models. Despite investing billions and retooling plants, VW has faced challenges in producing an EV that resonates as strongly with consumers. The company’s flagship electric ID. series has seen disappointing sales, leading to a major restructuring aimed at reducing costs and making EVs more accessible to the mass market. VW’s CEO, Oliver Blume, has launched initiatives to slash costs and develop more affordable EV models, aiming to capture a broader market share amidst stiff competition and a shifting automotive landscape towards sustainability.

https://www.wsj.com/business/autos/volkswagens-elusive-quest-to-make-an-ev-for-the-masses-b6d24b47