The article discusses how college football is impacting housing markets across the United States, particularly in college towns. Wealthy fans and investors are turning single-family homes into short-term rentals, causing rents to rise and homes to become unaffordable for locals. In cities like Athens, Georgia, and South Bend, Indiana, where football games draw large crowds, the demand for short-term rentals is especially high, leading to a surge in rental prices and a shortage of affordable housing. Local governments struggle to regulate these rentals due to state laws prohibiting ordinances regarding short-term rentals. As a result, residents are concerned about the loss of community and affordability in their neighborhoods.

https://www.nytimes.com/2023/12/18/realestate/college-football-housing-market.html